Why Do You Need Lower Thirds?

Professional Titling can separate an amateur from a professional, that it is extremely important that you understand the how titling can affect your videos. If you look at any interview, commercial, or even documentary, you will notice that text appears at the bottom of the screen labeling the person speaking and showing the viewer some details about the person or subject. It is not only about the text, but it is also about how the text appears.

Let me introduce you to the world of “Lower Thirds.” Why are they called “Lower Thirds.” It is actually a very literal meaning. If you have gone to film school or read any basic film studies books, you will know the term “Rule of Thirds.” Basically, our framing of shots is split up in 3 different sections call the thirds. The reason why it is called the “Rule of Thirds” is because this is a simple rule or even a guideline that helps filmmakers frame their shots in order to make it look more cinematic or film like. “Lower Thirds” are placed on the lower third of the shot hence its name.

Lower Thirds add a lot of production value to your videos because it is what all big production companies use. How can you create your own lower third? You have multiple options.

  1. Buy lower third software or After Effects templates that you can rearrange and change. (Knowing the basics of After Effects is necessary). One of my favorite software for lower thirds is NewBlueFX.
  2. You can create and animate the lower thirds yourself. Doing this is much more time consuming, frustrating, and it can also not look as fluid or as professional as an After Effects template or lower thirds software.

Take a look at some of my videos and you will notice how I use my lower thirds. If you have any questions regarding lower thirds, please ask it below in the comments section.

Have fun filming!!!

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